Professional surfers or skaters? Nope, not even close. Fashion designers? Not. Business moguls? Well not just yet. These guys are just two brothers, Merritt, age 6 and Ethan, age 9, who love to surf and came up with the awesome idea to celebrate ordinary kids and adults doing extraordinary things. Of course, we all love watching the pros rip and shred, but the boys also wanted to cheer on the everyday rider who is out being his or her best every day. To them, being crepic isn't about being the best, it's about being your best, whether riding your first wave or your thousandth.
From the initial trademark meetings, to product design sessions, to manufacturing the line, the boys teamed up with industry leaders and advisors and have been personally involved in every step of the process. Through hard work, support from those who believed in them, and a bit of luck, they made CREPIC happen.
Of course, everyone always asks how they came up with CREPIC. It started in the summer of 2017 when the boys were out surfing. Merritt paddled out and got absolutely pummeled riding one of the big sets. When he finally got back to the beach, he looked at his brother Ethan and exclaimed, "that was crazy," followed by, "but epic!" Then with a smile the length of a longboard he added, "actually bro, that was CREPIC!" The rest is history!
As young social entrepreneurs, the boys are committed to having CREPIC become known as much for its involvement community as it is for the cool stuff it sells. The boys have decided to use the company to talk about bullying and how it effects young people all over the world, be it the lineup, on the field, or in the classroom. Together, they truly hope to develop a brand which stands for something they and all of its supporters can be proud of. #LIVECREPIC.
"We knew that two kids launching a brand would be crazy....but epic. Yep, you know it, it was crepic!"
-- Ethan, Co-Founder
"Running a company is hard when you are a kid, but fun...but maybe surfing is more fun...hmmm, maybe the company is more fun. It's a tough choice.”